Do you know 80% of website traffic begins with a search query? While a good SEO can open floodgates of customers to your business, a bad SEO can ruin it completely. This is the reason, why Search Engine Optimization (SEO) can play an important role in the growth of your business online.
So, implementing the right on-page SEO for your website will not only enhance your website’s traffic but also provide a well-defined structure to your website. An optimized website will be loved by both search engine bots and your customers alike.
By following the SEO guidelines laid down by search engines (such as Google Webmaster guidelines), you will take your business website to the pinnacle of SEO success.
In this blog post, our focus is not to cover the basics of on-page SEO tactics but we are going to share tactics to take your website to the next level of optimization.
It will help to boost the ranking of your website, improve the CTR (click-through-rate), reduce the bounce rate, and growth in the website traffic.
So let’s begin.
On-page SEO Tip 1 – Implement “Structured Data Markup” to your website
Google loves the implementation of Micro-data on websites. By implementing the Microdata/ Schema markup makes your website stand-out among the search results.
Do you want your website to stand-out on the search engine result page as below:
A Schema / Structured Microdata helps you to display your business website listing along with the Rating and Stars. This snippet draws an attention of the users and helps your website to stand out from the rest of the SERP. Moreover, the listings with structured data implemented are more likely to receive a click too.
So how do I implement it on my website?
All you need to do is to place a code/tags in your website’s “source code” and wait for the Google crawler to read it. And once cached, you will start attracting more visitors beating your competitors.
On-page SEO Tip 2 – Page speed Still Matters
How fast does your website load? 7 Seconds. 5 Seconds. Ahh, you need to be faster.
If your website takes more than 3 seconds to load, then you are likely to lose 79% of your traffic. Most people abandon the webpage if it fails to open within 3 seconds and Google gives preference to the faster websites too.
So, what you can do to fix the problem for your website?
There are several online tools you can use to check your website loading speeds. Try Pingdom, Page Speed Insight by Google, GTmetrix to get insight into your website’s speed situation. These tools will give you a report about the loading time of your website and suggestions on how to improve it. You may consider hiring a website designer to fix the issues for you.
Check your website speed at Page Insight By Google. Visit https://developers.google.com/speed/pagespeed/insights/ & submit your website URL.
On-page SEO Tip 3 – Focus on CTA (Call to Action)
Driving traffic to your website is important, but retaining them is crucial. If people don’t find your website interactive, they will leave immediately. Using interactive webpage/content with strategically placed call-to-action (CTA) button(s) will entice them to click and interact further your website (by going to another page or filling out ‘quote request form’). Here is an example of call-to-action to entice the user to view more testimonials.
On-page SEO Tip 4 – Check your website in All leading browsers
We would recommend you to check your website in all leading browser. As we can’t predict the user’s browser preference, so your website should render correctly in all browsers.
As Internet Explorer (IE) & Edge are the default Browser for Windows computers and Safari in Mac OS computers, a website compatible with these browsers will help you to cover a big chunk of your traffic.
Here is a quick list of most popular browsers along with their versions. So check your website in all these browsers and get any issues present there.
On-page SEO Tip 5 – Correct Use of Landing Page URL
Let’s take a look at two URLs:
Which URL you’ll prefer to choose? The second one? Right.
The first URL http://www.somewebsite.com/?p=3012 does not tell much about what the page is all about. However, the second URL not only gives the user a clear idea that what to expect on the page but also tells the Search Engine robots what the page is about. So having a clear and meaningful URL for your landing pages helps to engage your users and makes it user-friendly.
Here are some tips you can follow while writing the URLs of your web-pages:
- It should be short, where possible.
- Include relevant keywords in the URL.
- It should be meaningful to both humans and robots.