Want to rank your Magento store at the top position in search engines, follow the quick guide we have assembled for you. With Magento 2.x SEO in a Snap infographic, we highlight the important on-page factors that you should optimize your Magento 2 store for and pointers to find it quickly in the Magento backend console.


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Magento is one of the most search engine friendly eCommerce platforms straight out-of-the-box. So, we are covering all Magento SEO settings which are available in Magento 2.x shopping cart. It will help your Magento Website to climb to the top slot in the Search engine result page.

Change Meta tags for Homepage

To change the meta tags for the Home page in Magento 2.0, follow these steps –

Content >> Pages >> Home Page >> Page Information

It will change the title, meta description and meta keywords of your Magento website homepage. Please note that the meta description and meta keywords can be changed on the Meta Data tab.

Add Prefix and Suffix for the Title tag

Magento 2.0 offers you to add the prefix and suffix of the title tag. You can add your brand name or anything at the beginning or end of the title tag as you want. Follow these steps to add the same –

Stores >> Configuration >> General >> Design >> HTML head

Auto generate meta data fields for products

If you have many products, then Magento 2.0 provides features like Fields: Auto-Generation. It helps to set a template for many products and save lots of time. They are applied on the Global level. Follow these steps to add the metadata fields –

Stores >> Configuration >> Catalog >> Catalog >> Product Fields Auto-Generation

Make SEO friendly Urls for products

A product must have an SEO friendly URL. It helps them to get ranked in the search engine. You can change your products URL and make them SEO friendly by using these steps –

Product >> Basic Settings >> Search Engine Optimization

Change Meta tags and URLs for product categories

Magento 2.0 offers you to change the meta tags and URLs of your product categories as well. Make your product category meta tags and URLs SEO friendly at store view level and category level both by using these steps –

Metadata for categories can be set up on a store view level as –

Stores -> Configuration -> General -> Design -> HTML Head

This can be overwritten on a category level at

Products -> Categories -> General Information

Image Optimization of Products

Images play an important role in your eCommerce website, so it must be SEO optimized. Images Optimization will not only give a proper information to the search engine but also affects your site rankings as well. The image can be optimized by using these steps –

Product >> Basic Settings >> Images and Videos >> Alt Text

You can also change the alt text of your website logo at –

Stores >> Configuration >> General >> Design >> HTML Head >> Header

Canonical Tags for Products and Categories

Magento 2.0 offers you to enable canonical tags for products and their categories both. Follow these steps –

Stores >> Configuration >> Catalog >> Search Engine Optimization

Enable Canonical tags for categories and products in Magento

Update Robots.txt

Magento 2.0 offers you to edit your robots.txt file right from their admin panel. Just go to the –

Stores >> Configuration >> Catalog >> Design >> Search Engine Robots

Generate Sitemap.xml file

Magento 2.0 offers a feature that enables you to generate the Sitemap.xml file for your Magento website. You can follow these steps for the same –

Stores >> Configuration >> Catalog >> XML Sitemap:

While generating the Sitemap.xml file, also keep these points in mind –

  • Your product images can be added to the sitemap automatically
  • You can also submit the URL of your XML sitemap to Robots.txt
  • You can set the number of pages per file and the maximum size of your Sitemap file

Add Google Analytics Tracking Code

Magento 2.0 offers you to add the Google Analytics tracking code for your Magento website. Follow these steps –

Stores >> Configuration >> Sales >> Google API >> Google Analytics

Just enable Google Analytics from the drop-down menu and add your Tracking ID.

Final thoughts

You must apply these SEO aspects for your Magento website. These settings are very useful, most of them are too basic and it will provide your website a better result. We as an experienced Magento website development company in Dallas, use all the above-mentioned SEO aspects.

We do hope the infographics was helpful for you! Wish you good luck.!!

If you still have any questions, Search for Burgeon Software LLC, in your preferred search engine and request your project requirements at – info@burgeonsoft.net